We are an Israeli brand created by Shai Timna Barac in 2022. When Shai became a mother and began her own breastfeeding journey, she had difficulty finding the type of comfortable, accessible, day to night fashion she craved. As a fashion designer herself, she decided to design a line of breastfeeding fashion that had all the elements she was looking for. The result is our original design (patent pending), which is environmentally friendly, offers maximum comfort and coverage and takes you anywhere and everywhere all year round.